We provide consulting services to high growth businesses in the health, wellness, outdoor and fitness industries.
With two decades of executive-level Sports and Outdoors experience in e-commerce, bricks and mortar, technology, organization building and operational excellence, Fletcher Road can help your business achieve next-level results.
Why engage Fletcher Road Consulting?
Fletcher Road specializes in strategy consulting for consumer goods and retail businesses. We provide strategies that drive sustainable short and long term growth with a relentless focus on your customer and key business inputs. We utilize customer insights and data to set up innovation pipelines, ongoing business management tools, and planning mechanisms that allow business owners to scale. We have deep experience building and growing businesses in retail e-commerce, consumer-facing software development, marketing, business development, business intelligence, bricks and mortar and 3rd party marketplace.
Areas of Focus
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Channel Strategy & Development.
FRC helps business owners define retail channel strategy, whether you are exploring expansion into new channels (Wholesale, E-Commerce, or Bricks & Mortar) or adjusting mix. FRC will also suggest staffing and technology investment to support the correct channel strategy.
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General Management.
FRC will diagnose and suggest mechanistic changes to the business to allow owners better insights into true input metrics. We focus on all P&L aspects to help grow both top and bottom lines.
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Go to Market Strategy.
FRC helps clients mine customer and market data to create a detailed plan to successfully launch a new product or service to market. We will identify target customer segments and develop a sales and marketing strategy that clearly articulates the customer problem being solved by the product or service.
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Business Development.
FRC will analyze the market segment the client is in, and any potential collaborations, partnerships, licensing or acquisition opportunities available to accelerate growth.
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Marketing Strategy.
FRC can help clients pair customer insights and data with their core value proposition, brand DNA and financial objectives to create a sustainable marketing strategy. From simple plan templates to large influencer activities, we can help get your brand in the hands of your potential customers.
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Technology Strategy.
FRC knows that technology and automation are the underpinning of any client that wants to grow a long term, sustainable business. We can help you understand what technology you should be investing in to help meet both short and long term business objectives.