About Fletcher Road Consulting

Fletcher road specializes in strategy consulting for consumer goods and retail businesses. We provide strategies that drive sustainable short and long term growth with a relentless focus on your customer and key business inputs. We utilize customer insights and data to set up innovation pipelines, ongoing business management tools, and planning mechanisms that allow business owners to scale. We have deep experience building and growing businesses in retail e-commerce, consumer-facing software development, marketing, business development, business intelligence, bricks and mortar and 3rd party marketplace.

Brian Finegan started FRC having spent 15 years building and leading businesses at Amazon.com and Jarden Consumer Brands. He is a skilled team builder, operator, innovation strategist, and straightforward communicator who leads with authenticity, builds empowered, high-performance teams and can help your company take your business to the next level. He believes in a balanced product and business strategy, with a focus on customers and relentless improvement of input metrics.

During his ~9 years at Amazon.com, Brian specialized in both new businesses as well as scaling large businesses. He built and led teams across multiple disciplines and verticals: Bricks and Mortar, retail e-commerce, consumer-facing software development, Marketing, Business Development, Business Intelligence and 3rd Party Marketplace.

Brian was a founding member of Amazon’s brick’s and mortar team, envisioned, designed and launched Amazon’s physical retail locations. He built and led the first sports technology team, building products that enhanced customer targeting and drove the second highest customer value across all of Amazon.com. He led all retail functions within Amazon Sports and Outdoors through the pandemic, helping to grow to the worlds largest Sporting Goods retailer.

While at Jarden Consumer Products, Brian built and led the team responsible for all Entertainment (Disney, etc.) and Sports (NFL, MLB, etc.) Licensing products across all Jarden Brands (Rawlings, Coleman, Oster, K2, Shakespeare, Crock-Pot, etc.). Brian received his undergraduate degree from Bates College, and his MBA from University of California Berkeley, Haas School of Business. He currently resides in Seattle, where he is an avid skier and trail ultramarathon enthusiast.